About
ELLSWORTH began with a single goal: to reinvent the hairnet for riders. The result was the Ponytail Hairnet—a sleek, comfortable, and flattering solution designed to stay put through every ride. But the vision didn’t stop at the barn. ELLSWORTH creates hair accessories that blend function and style, made for life both in and out of the arena. From early mornings at the barn to afternoons in town, each piece is designed to move with you—equestrian or not.
Our Founder
Bethany Lee is a lifelong equestrian, creative, and entrepreneur with a passion for timeless style and design. Known for her influential voice in the equestrian world, Bethany has spent years connecting with riders across the globe, always with an eye on what’s missing—and what could be better.Driven by a desire to solve everyday problems with beauty and intention, she founded ELLSWORTH in 2023 to reimagine equestrian accessories from the ground up. Her first innovation, the Ponytail Hairnet, was born out of personal frustration and quickly became a favorite among riders looking for a sleek, secure, and stylish solution. Bethany brings a unique blend of authenticity, elegance, and innovation to everything she touches. With ELLSWORTH, she’s building more than a brand—she’s creating a movement that celebrates individuality, elevates the everyday, and empowers riders to express their style, whether they're at the barn, on the go, or anywhere in between.